by Becky Wagner
At this year’s America’s Health Insurance Plans’ (AHIP) Institute & Expo 2018, which I and several of my WEX Health team members attended, one session—“Navigating Uncertainty, Health Reform and Market Transition”—hinted at the great need to simplify the business of healthcare. WEX Health works to do just that—through feedback from real members, it powers CDH account and COBRA administration forms that make managing healthcare engaging and easier to understand.
With sessions like “Technology, Trends and Business Insight,” “Data, Analytics and Actionable Intelligence” and many others, one thing that struck me above all is that technology was part of every conversation. It’s clear that technology sits front and center among the methods and tools to improve healthcare for consumers, payers and providers. Needless to say, its value goes way beyond creating engaging consumer portals and one-to-one journeys. It stretches into how new technologies can help people better manage their health to cut down on the need for unnecessary care and help reduce healthcare costs. And WEX is committed to advancing technology to better serve its customers for all those reasons and more.
Some additional highlights we gleaned from the San Diego Convention Center include:
Consumer-health literacy remains a problem. This means that it is more important than ever for health plans to simplify messaging and documents they share with their members. For consumer-directed healthcare to continue on its growth trajectory, consumers must be provided with not just accurate information but information that is presented in ways that are easily understood.
There is a continued desire to slow the growth of and reduce healthcare costs by providing innovative ways to seek care. Some of these methods include telemedicine, cost comparison tools and machine learning. Though the tools are available, they have been met with some resistance from consumers in deploying them. Therefore, the next step is to encourage people to take advantage of tools to make smarter decisions.
Leaders in this industry must learn to build a team of people with a wide array of expertise to ensure organizational success, because the field requires such wide-ranging skills as it expands and seeks to meet the needs of consumers. Successful leadership, in other words, means realizing that it’s not always about being the best and the brightest individually—but it’s more about being the best team for the business.
AHIP CEO Matt Eyles gave an engaging presentation on the growing recognition from payers that social determinants significantly impact chronic disease. These factors must be accounted for—and mitigated, whenever possible—by efforts to address them earlier in the consumer healthcare journey.
We left the expo with the conviction that consumer-directed healthcare is on the path to flourish. The businesses and organizations who tend to the industry are engaging in lively conversations and smart and strategic plans to ensure that it does.
It’s no secret that using technology to influence smarter healthcare decisions is top of mind. The WEX Health Clear Insights Report sheds light on how members prepare for open enrollment and saving for healthcare expenses.
Click here to view the report: http://wexhealthinc.com/clearinsights-ahip2018/.
Senior Marketing Manager at WEX Health
As the Senior Marketing Manager for the Health Plan Vertical, Becky connects market-driven insights to develop campaigns and content that resonate with consumer-directed healthcare account administrators and consumers. She is an experienced marketer with an MBA from the University of Minnesota – Carlson School of Management. With over three years in the healthcare industry, Becky has experience in marketing, product development and account management at Blue Cross and Blue Shield of Minnesota and Further.