MOTIVATIONAL
KEYNOTE Join us in welcoming Sally Hogshead to 2018 Partner Conference as our Wednesday morning keynote speaker. Sally is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus. When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you. In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding. Sally is the creator of the Fascination Personality test: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it's how the world sees you. Prior to the conference, each registered attendee will be invited to complete Sally’s Fascination Personality assessment, and the collective results will be shared during Sally’s presentation, making it a truly customized and interactive event. About Sally Hogshead Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named “the most successful junior copywriter of all time.” At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing. ﷯ Sally’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work. Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally as a “marketing icon” who has “changed the face of North American advertising.” In 2013, HarperCollins published Sally’s new book, HOW THE WORLD SEES YOU: From First Impressions to Lasting Value.
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