Join us in welcoming Sally Hogshead 
to 2018 Partner Conference as our
Wednesday morning keynote speaker. Sally Hogshead is the creator of the
Fascination Advantage®, the first
personality assessment that measures
how others perceive you. After
researching over one million people,
her algorithm can pinpoint your most
valuable differentiating traits. Unlike
other tests, like Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world–but how the world
sees you. Her recent book, FASCINATE: How to Make Your Brand Impossible to Resist was a New York Times bestseller. Her previous book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal and New York Times bestseller. She writes a regular column on personal and corporate branding for The Fascination Advantage® is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. More than one million individuals worldwide have taken the Fascination Advantage® Assessment. The system has been implemented by organizations such as IBM, Twitter, and the YMCA, among others. At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers for brands like MINI Cooper, Nike, Godiva and Coca-Cola. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. Sally frequently appears in national media, including NBC’s TODAY and the New York Times. She has repeatedly been named a Global Brand Guru and is one of only 200 professional speakers since 1977 to be inducted into CPAE Speaker Hall of Fame®, the industry’s highest award for professional excellence. Prior to the conference, each registered attendee will be invited to complete Sally’s Fascination Personality assessment, and the collective results will be shared during Sally’s presentation, making it a truly customized and interactive event.